NASCAR - Television Ratings Thread

You can draw you own conclusions about whether 70% of NASCAR’s TV audience being over 50 is good bad or indifferent.
I'll go with "Indifferent". Right now I am more concerned with the fact that Women's Hockey
is shutting down in Ontario do to a bad business model. I don't think Nascar fits that category YET.
 
Does anyone know how ratings are calculated?

Say, for instsnce, I watch the race on DVR via YouTube TV (on m local FOX channel). Would my rating be counted?
 
Something about those demographic models is just off. According to them more than half of the audience watching basketball is 55+. I'm 22 and I'm telling y'all that's a load of crap.

Watching it on TV? Yeah sure. But Millenials and Gen Z are watching sports from their phones or on streams. And many many streams are questionably legal at best.
 
Something about those demographic models is just off. According to them more than half of the audience watching basketball is 55+. I'm 22 and I'm telling y'all that's a load of crap.

Watching it on TV? Yeah sure. But Millenials and Gen Z are watching sports from their phones or on streams. And many many streams are questionably legal at best.

That is the problem, not all folks who turn in to watch part of a race are counted.
Many folks who in the past went to as many races as they could afford are able to travel as much these days and so the track numbers have fallen.
I have always wondered why some tracks haven't built their own accommodations to season ticket holders.
 
You must find it very interesting and entertaining because you seem so riveted to any new posts.
Maybe your scrolling finger is hurt?? Or you just can't help yourself and so must pile in with your form of drivel.
I haven’t done much reading, scrolling or posting for the past few months. Maybe you realized that and then forgot it in 5 minutes. You know what I mean.
 
FOX Sports GO averaged 53,300 viewers for this year's Daytona 500, to give an idea of what those numbers are like.

vMVPDs like Hulu, Sling TV, and YouTubeTV are incorporated into some of Nielsen's metrics now, I think Live+3 and Live+7...but sports viewing figures rarely change at all from Live+SD (scripted programming post substantial gains in Live+3 and Live+7). Which lends credence to the studies that show sports are still 1) the biggest reason people maintain linear TV subscriptions and 2) the most DVR-resistant form of programming.
 
FOX Sports GO averaged 53,300 viewers for this year's Daytona 500, to give an idea of what those numbers are like.

vMVPDs like Hulu, Sling TV, and YouTubeTV are incorporated into some of Nielsen's metrics now, I think Live+3 and Live+7...but sports viewing figures rarely change at all from Live+SD (scripted programming post substantial gains in Live+3 and Live+7). Which lends credence to the studies that show sports are still 1) the biggest reason people maintain linear TV subscriptions and 2) the most DVR-resistant form of programming.

What about pirated streams?
 
So this week NASCAR beat out more major golf tournaments, marquee pre-playoff NBA and NHL games, and opening week baseball.

Dead sport!
 
In layman's terms, what it means is that the network cable companies need sports programming desperately. As bad as Nascar needs the networks, the networks need them. And all the parties involved will have a number in mind when they negotiate the new contracts years from now.

They will certainly be keeping in mind that 80% of the Texas race was out of the 18-49 demo and Martinsville had a demo of less than 10% for the 18-34 demo.
 
So this week NASCAR beat out more major golf tournaments, marquee pre-playoff NBA and NHL games, and opening week baseball.

Dead sport!

A lot of stick and ball power is with regional networks.
 
They will certainly be keeping in mind that 80% of the Texas race was out of the 18-49 demo and Martinsville had a demo of less than 10% for the 18-34 demo.
doesn't really matter, you won't know what the hell is happening anyway until it happens or what is important or not.
 
Hallelujah!

Just enjoy the sport, its not rocket science. Who gives a damn about the demographics, I just enjoy the sport. I guess IndyCar is on the brink of death with only a 0.5 rating from COTA.:owquitit:
 
What about pirated streams?
Just based off what I've seen on the reddit streams (probably where the bulk of streamers are) I'd say they'd sum up to something in five figures. NASCAR tends to skew older which will hold that number back a bit, naturally.
 
doesn't really matter, you won't know what the hell is happening anyway until it happens or what is important or not.

I agree as who knows what will happen next time around. NBC and FOX didn’t even have anyone bidding against them the last time and grossly overpaid. It could happen again.

I’m sure you’ll agree that it would help NASCAR’s cause if they at least started trending in the right direction.
 
A lot of stick and ball power is with regional networks.
A ridiculous non sequitur. When the networks pay billions for stick & ball broadcast rights, and few people tune in to watch, the programming executives get no solace from the regional network viewership.

Martinsville had a demo of less than 10% for the 18-34 demo.
You keep posting this over and over, but where are you getting it? The data FL posted here didn't show that level of detail.

Something about those demographic models is just off.
IDK about the Nielsen ratings, but here on this board a lot dodgy manipulations going on... stuff like dividing viewers by ratings and proclaiming the result is gospel truth, LOL.

Regardless of how the younger generations relate to sports today, and how difficult it is to monetize that, I wonder if these young people will morph their habits as they grow older. When I was 22, I didn't have an iPhone, but I sure didn't watch much sports on TV. As the decades rolled by, my habits changed... duh.

My 25-year old son never watches a race broadcast... never. Not on TV, and not streaming on his phone. But he constantly surprises me about how plugged in he is to his favorite racing series. As the coming decades roll by, it wouldn't shock me if my son's habits change..:idunno:
 
Reddit is something powerful, that's how I stay in the loop. Gluck, Weaver, Fryer (Lesser extent), Stern, Pockgrass, etc. Many beat reporters on twitter as well, so many of the young fans are plugged in without watching a simulcast.

If I could personally thank Adam Stern especially, a lot of great information from motorsports in general from him. He's a fantastic source.
 
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Reddit is something powerful, that's how I stay in the loop. Gluck, Weaver, Fryer (Lesser extent), Stern, Pockgrass, etc. Many beat reporters on twitter as well, so many of the young fans are plugged in without watching a simulcast.

If I could personally thank Adam Stern especially, a lot of great information from motorsports in general from him. He's a fantastic source.

yeah I was surprised with how young Stern was when he made a video. These guy's opinions vary many times among themselves on certain issues.
 
I agree as who knows what will happen next time around. NBC and FOX didn’t even have anyone bidding against them the last time and grossly overpaid. It could happen again.

I’m sure you’ll agree that it would help NASCAR’s cause if they at least started trending in the right direction.
don't believe in all the years the contract has been in force that a peep from either side has said they overpaid. But some around here have been using a reporters article as proof. The B.S. is so old it is growing hair. :D But keep saying it. As they say if ya say it enough some people will believe almost anything. That nonsense doesn't work too well around here.
 
IDK if Nascar is a leader or back marker in terms of streaming activity but the numbers are minuscule. As far as illegal streams go I would think they would be of little or no value to Nascar or the broadcasters.

If you are a fan of a racing series or a sport why would you essentially steal something that you get value from? Doesn’t sound kosher but it does sound hypocritical. Someone fill me in on this please.
 
don't believe in all the years the contract has been in force that a peep from either side has said they overpaid. But some around here have been using a reporters article as proof. The B.S. is so old it is growing hair. :D But keep saying it. As they say if ya say it enough some people will believe almost anything. That nonsense doesn't work too well around here.

If you think the networks didn’t overpay for Nascar don’t let me interrupt your dream.
 
A ridiculous non sequitur. When the networks pay billions for stick & ball broadcast rights, and few people tune in to watch, the programming executives get no solace from the regional network viewership.


You keep posting this over and over, but where are you getting it? The data FL posted here didn't show that level of detail.


IDK about the Nielsen ratings, but here on this board a lot dodgy manipulations going on... stuff like dividing viewers by ratings and proclaiming the result is gospel truth, LOL.

Regardless of how the younger generations relate to sports today, and how difficult it is to monetize that, I wonder if these young people will morph their habits as they grow older. When I was 22, I didn't have an iPhone, but I sure didn't watch much sports on TV. As the decades rolled by, my habits changed... duh.

My 25-year old son never watches a race broadcast... never. Not on TV, and not streaming on his phone. But he constantly surprises me about how plugged in he is to his favorite racing series. As the coming decades roll by, it wouldn't shock me if my son's habits change..:idunno:

careful Lew or you will get the why would anybody be upset schtick.
 
careful Lew or you will get the why would anybody be upset schtick.
Yep, and NASCAR is missing out on the coveted 18-49 year old market. And the couple of fans that are left are both over 60, it doesn't look good, it's all bad, and I'm reel smart, I see things the rest if you doofs can't see, and I'll remind you everyday....two or three times a day.
 
Here's where things stand for the season through the same races a year ago:

Cup up 6.4% (I know last year's race was on FS1, but it'll eventually become comparative as the season goes on due to the same amount of races will be on FS1)
Xfinity down 12.1%
Trucks up 18.6% (I compared this year's Texas race to last November's since those dates swapped, which this year's was actually higher by 28,000 viewers.)

Speculation on my part, I think we're seeing the Kyle Busch effect with the Xfinity numbers being so far down compared to its counterparts. As soon as people see he's in it, not as many people bother watching?

As for demographics, I don't look that deep into it. Through my media sales experience, I've found there's a desired market for every demographic.
 
Thank you for these summaries @MikeInIllinois. It will be interesting to track as the season progresses. Based on the Martinsville FS1 numbers vs. several of these network races, I wonder if we may see ratings be up on network and down on cable for the year. Too early to tell, but there is reason to wonder given recent trends.

I hope the higher Trucks viewership continues, that's cool.
 
as they say keep the faith.

I would never say Nascar would receive more or less in the next broadcast deals. They could be down to 25 races and get more or end up with less. Who knows how most people will even consume sports in 3-5 years?
 
Here's where things stand for the season through the same races a year ago:

Cup up 6.4% (I know last year's race was on FS1, but it'll eventually become comparative as the season goes on due to the same amount of races will be on FS1)
Xfinity down 12.1%
Trucks up 18.6% (I compared this year's Texas race to last November's since those dates swapped, which this year's was actually higher by 28,000 viewers.)

Speculation on my part, I think we're seeing the Kyle Busch effect with the Xfinity numbers being so far down compared to its counterparts. As soon as people see he's in it, not as many people bother watching?

As for demographics, I don't look that deep into it. Through my media sales experience, I've found there's a desired market for every demographic.

Good stuff and interesting stats. I agree about demographics as you probably are not going to target retirement homes, denture adhesives, protective undergarments, hearing aids and motorized scooters to some audiences. However there is a growing market for these products with the aging baby boomers.
 
Sunday’s NASCAR Cup Series Texas 500 earned a 2.3 on Fox. Was up from the race the year before, which ran on FS1, that posted 1.7. However, 2017 and 2016's races ran on Fox. The 2017 race posted a 2.7, and the 2016 race posted a 2.7 share. Thus, we are down from the numbers run on network TV in 2017 and 2016.

I'm impressed! The race was going up against Duke and Zion Williamson for its duration along with Kentucky early on. To get an increase with that type of huge tournament draw is a nice sign. Bristol hopefully does well this week as it's a pretty blah sports Sunday otherwise. I'm really really looking forward to the race!

Next weekend it's a Saturday night race which means it doesn't have to compete with Masters Sunday. I like that as well....
 
careful Lew or you will get the why would anybody be upset schtick.
Eh, I'm not upset. I demand an occasional fact check, but definitely not upset. "Shtick" is the operative word, however, never changes, always the same old stale bait.
 
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I'm impressed! The race was going up against Duke and Zion Williamson for its duration along with Kentucky early on. To get an increase with that type of huge tournament draw is a nice sign. Bristol hopefully does well this week as it's a pretty blah sports Sunday otherwise. I'm really really looking forward to the race!

Next weekend it's a Saturday night race which means it doesn't have to compete with Masters Sunday. I like that as well....

You are impressed that the race lost viewers compared to the last 2 years (2017/2016) it was on network TV when it didn’t lose viewers? One would expect the ratings to go up from last year to this year as the broadcast went from FS1 to Fox.


I’ve been chatting on here for 2 years. Yep, I’ve had post removed just like other posters in this thread that post on both sides of the issue. However, I have never had a mod tell me I was operating in an area that would lead to them banning me due to my posting habits nor have I’ve been given a timeout for my posts. I ain’t breaking forum rules and your attempt to paint me with your broad brush and lump me in with someone who breaks forum rules is at best - strange. I've never been banned from this forum.

Also, in case you missed it, on March 8, 2019, Magnethead stated that “new user sign-up is frozen”.
 
NASCAR, will be around longer then you haters. How much money, what network, how many in the seats? No matter the sport it will survive without you. NASCAR out performs most of the top end sports on TV, fact! So now what?
 
Here's where things stand for the season through the same races a year ago:

Cup up 6.4%
https://racing-forums.com/threads/nascar-2019-bold-prediction-thread.66598/page-6#post-1529399

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Did anyone mention you? A hit dog hollers the loudest.

By name? Nope, but one can infer that you did as you stated "the same two or three have to repeat themselves daily..." and I do come in to the thread regularly to chat about the ratings. OIC, you were referencing someone on the Everything is Alright in NASCARLand crowd that spouts the same stuff daily. Thanks for the clarification.
 
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