Naitch
NASCAR needs a driver's union
Jeff Gordon vs. Dale Earnhardt is an all-time great sports rivalry that I'm honestly surprised hasn't been the subject of theatrical movies yet. Although, in a way, Days of Thunder was something of a precursor to that.
It's going to be very hard to recapture the magic that rivalry had. But it does not help when rivalries are squashed quickly by NASCAR's brass and by Rick Hendrick.
Dale Earnhardt was also a once in a generation marketing genius who convinced Gordon to play it up. The irony is that Gordon is Hendrick's right hand man and has seemingly forgotten how Earnhardt's ideas benefited his career. Earnhardt fans HATED Gordon and vice versa, it was a great time to be a fan. Instead of shutting down Ross, Hendrick should have told his drivers to lean into the rivalry. People like drama and rivalries are an inherent part of sport.
Like him or not (and I dislike him in a "love to hate" kind of not), Kyle Busch was good for the sport because he gave fans a villain to root against and he leaned into it.