NBCSN going away?

StandOnIt

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Put 'em down like Ol' Yeller
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gnomesayin

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I think @FLRacingFan nailed it. This is an improvement for NASCAR, as second tier races that would have been on NBCSN will slide over to USA, which has wider distribution and a larger average audience. The same race will do a better number on USA than it would have on NBCSN.

Meanwhile, this could be bad for more niche motorsports properties that had found a home on NBCSN. If Comcast / NBCUniversal don't see them as worthy of being on USA or NBC network and instead views them as Peacock streaming content, they will get fewer viewers there.
 

AndyMarquisLive

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I think @FLRacingFan nailed it. This is an improvement for NASCAR, as second tier races that would have been on NBCSN will slide over to USA, which has wider distribution and a larger average audience. The same race will do a better number on USA than it would have on NBCSN.

I don't know about that myself. In theory, moving to USA should draw larger numbers, but the "Summer Series" races on TNT drew lower ratings than Fox and ESPN, IIRC. Seems like, despite a strong primetime lineup on TNT and heavy promotion, only die-hard NASCAR fans were watching those.

Those were also only six races on a standalone package, while before, it was Fox/FX and NBC/TNT.
 

gnomesayin

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I don't know about that myself. In theory, moving to USA should draw larger numbers, but the "Summer Series" races on TNT drew lower ratings than Fox and ESPN, IIRC. Seems like, despite a strong primetime lineup on TNT and heavy promotion, only die-hard NASCAR fans were watching those.

Those were also only six races on a standalone package, while before, it was Fox/FX and NBC/TNT.

NBCSN was a boat anchor dragging down Cup viewership for every race it carried. Cup racing was supposed to help build out the network, not the other way around. USA won't be able to match NBC network numbers, but with adequate promotion, it is a step up from NBCSN.

Glancing at ratings from 2014, the final year before the current deal, for the races they had, TNT's numbers were roughly on par with what ESPN would average for most races (not the top races at the time like Talladega, the finale, etc. but the bulk of the schedule). It was always hard for TNT to build momentum with those six odd weeks in late summer.
 

AndyMarquisLive

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NBCSN was a boat anchor dragging down Cup viewership for every race it carried. Cup racing was supposed to help build out the network, not the other way around. USA won't be able to match NBC network numbers, but with adequate promotion, it is a step up from NBCSN.

Glancing at ratings from 2014, the final year before the current deal, for the races they had, TNT's numbers were roughly on par with what ESPN would average for most races (not the top races at the time like Talladega, the finale, etc. but the bulk of the schedule). It was always hard for TNT to build momentum with those six odd weeks in late summer.

ESPN had completely thrown in the towel in 2014. They had already thrown in the towel back in the summer of 2013 after the NBC deal was announced, and even tried to get out of their contract a year early. IIRC, in the earlier years of that Fox/TNT/ESPN contract, TNT's numbers were much lower.

But, yes, hard to build momentum with a six race package, especially when those races include Pocono, Michigan, Chicago/Kentucky, Sonoma, and Loudon.
 

ChexOrWrex

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NASCAR is a very niche sport. It doesnt bring in casual viewers like football would for marquee or playoff games. The existing fans who want to watch the race will land on USA and those who aren’t interested will be watching whatever they are interested in on other channels. If a “sports network” channel didnt bring in the sports interested viewers NBC theorized, it certainly wont happen with USA - especially in the middle of the season when it switches from Fox.
 

Snappy D

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Is NBC still going to broadcast races or everything moved to USA network?
 

gnomesayin

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NASCAR is a very niche sport. It doesnt bring in casual viewers like football would for marquee or playoff games. The existing fans who want to watch the race will land on USA and those who aren’t interested will be watching whatever they are interested in on other channels. If a “sports network” channel didnt bring in the sports interested viewers NBC theorized, it certainly wont happen with USA - especially in the middle of the season when it switches from Fox.

This will be interesting to check back on in about nine months. NASCAR is "a very niche" sport if the definition of niche is "not football". Otherwise, yes it has casual viewers, which is why total audience size can vary by 1-3 million from one week to the next. In the television industry, program ratings are affected by the baseline viewership for the network the program airs on.
 

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It’s gonna be interesting to see how much Peacock prices go up the more they put behind it. This morning they announced a 5 year/$1B dollar deal with the WWE that’ll put content on Peacock Premium. It only figures that the more they add beyond legacy NBC content like The Office the higher prices will go. At least with a cable channel like NBCSN the network is subsidized by cable subscribers who pay through it in their package but don’t watch. Becoming wholly dependent upon Peacock subscribers is a different model.
 

FLRacingFan

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The NHL and EPL are mentioned because they expire within the next year or so, but perhaps more broadly everything that doesn't have a long-term agreement running parallel with the NFL into the 2030s could be in play. Also, don't expect them to give up exclusive streaming rights if they do renew with NASCAR down the line.

“We're very excited about, hopefully, our relationship continuing with the NFL, that's a big priority,” Roberts said during a Morgan Stanley conference today on technology, media and telecom. “But there will be, therefore, tough decisions where we have relationships that maybe won't be continued. And that will be someone else's good fortune perhaps. But we're going to be disciplined in trying to find a balance.”

A key for Roberts is to cut deals that include Peacock. “We're looking at every sports relationship we're doing to have a streaming aspect to it, not just a linear television aspect.” Roberts mentioned the EPL, WWE and the Olympics as properties that have embraced both streaming and linear platforms. “We're really high on what can happen with sports,” Roberts said. “There's nothing like sports. And if you look in the U.S. with the Olympics and the NFL and in U.K. with the Premier League, we're a very relevant company. But we're going to have to make some choices, and there will be choices we make with shareholders in mind and long-term value as well.”

 

Charlie Spencer

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The NHL and EPL are mentioned because they expire within the next year or so, but perhaps more broadly everything that doesn't have a long-term agreement running parallel with the NFL into the 2030s could be in play. Also, don't expect them to give up exclusive streaming rights if they do renew with NASCAR down the line.



Isn’t the NFL on CBS and Fox? What does NBC do with them?
 

FLRacingFan

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Isn’t the NFL on CBS and Fox? What does NBC do with them?
Sunday Night Football plus a few playoff games.

The fact there’s not much else to pick up for fall Sunday afternoons makes NBC’s NASCAR contract valuable for sure, but paying for the Olympics through 2032 in addition is a ton of money and it sounds like some sports or going to be cut entirely or at least be forced to take a deal at a discount.
 

Hendrick4ever

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Has anyone heard anything about the announcer's crew for USA? Will it be the same chatterboxes as NBC/NBCSN?
 

Formerjackman

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For those who like Dale Jr. in the booth and hate Letarte, Jr. basically spelled out on his podcast this week that they are for all intents and purposes a "package deal". Dale seemed to imply he wouldn't have even taken the job if Steve wasn't already there, and if Steve ever got the boot, Jr. would follow.
 

AndyMarquisLive

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The NHL and EPL are mentioned because they expire within the next year or so, but perhaps more broadly everything that doesn't have a long-term agreement running parallel with the NFL into the 2030s could be in play. Also, don't expect them to give up exclusive streaming rights if they do renew with NASCAR down the line.




Fox is going after NHL hard and ESPN wants a share of it as well.
 

AndyMarquisLive

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For those who like Dale Jr. in the booth and hate Letarte, Jr. basically spelled out on his podcast this week that they are for all intents and purposes a "package deal". Dale seemed to imply he wouldn't have even taken the job if Steve wasn't already there, and if Steve ever got the boot, Jr. would follow.

Jr, Letarte and Burton all sound the same, and the four-man booth is so hyper with the relentless yelling.
 

Mispeedway15

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Isn’t the NFL on CBS and Fox? What does NBC do with them?

Yeah Football Night in America is easily the most watched show on Sunday leading up to the big game.

NBC has done a terrific job with the NFL and NHL, NASCAR is meh. With so many games already on Fox Sports Regional, it would make sense to put the NHL on Fox and FS1.

Wouldn’t mind to see CBS get racing back. IMO NBC has the worst announcing group I’ve ever seen. They need to go with Allen Bestwick, Kyle Petty and Dale Jr ASAP for their crew.
 

MAGICMILER

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Allen Bestwick is a consummate Professional in the booth. Knowledgeable, humorous and great pipes..Side note:
He lives a few towns up from me, and I was shopping one day, and around the corner of the aisle I came, and damn near hit his cart. I apologized, and then I realized who he was. He said no problem, and I told him "I should be black flagged for that"... He chuckled, I shook his hand , and on we went.. Small state, Rhode Island is....
 
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