Easy decision: Tyler Reddick checks off every box for an RCR program seeking a new identity
By David Smith for
The Athletic, Sept 19, 2019
Let’s get two things straight. First, absolutely no one at Richard Childress Racing thought Daniel Hemric in his rookie season would fare better in their cars than a Ryan Newman a year and change removed from his prime. Second, Hemric’s 2019 season, despite yesterday’s news, was not a failure. These two notions are more than tangentially connected.
For those not paying close attention, life has been tough lately for those clocking in at RCR. Between 2017 and 2018, the operation consolidated its NASCAR Cup Series program from three teams to two. Between 2017 and this year, it closed three of its four Xfinity Series teams. The dwindling revenue sources forced tough decisions, such as layoffs, and one of those — perhaps the smartest — was to let Newman, a playoff-ready driver, walk out the shop doors at the end of last season, only to avoid having his multimillion-dollar salary on the payroll. Hemric’s six-figure pay this season provided some much-needed relief on the accounting ledgers, simultaneously allowing RCR to make more focused investments in equipment.
RCR’s competition department, led in tandem by Andy Petree and Eric Warren, has been trying to implement an engineering-first mindset for what seems like eons, and the slow-burn turn is only now paying off — in the Xfinity Series with Tyler Reddick, a five-time race winner this season occupying the third-fastest car in the series.
Hemric, whose 0.115 Production in Equal Equipment Rating (PEER) ranks 33rd among 43 Cup drivers with at least six starts, represented a low-risk bet from the get-go. If all else failed, he served as an affordable stopgap while RCR rebuilt behind the scenes; had he performed well, they would’ve accidentally uncovered a superstar. Such a hedge came to light on Tuesday when the organization’s official statement alluded to an option for 2020 in Hemric’s contract that was not exercised. Had they believed Hemric was the second coming of Kevin Harvick, or had there been any demand for his services outside of RCR’s walls when they initially promoted him, that contract option wouldn’t have existed. RCR was prepared for this eventuality.
What those inside RCR’s Welcome, N.C. headquarters likely didn’t expect was the emergence of Reddick, whose 4.385 PEER leads all Xfinity Series regulars.
Reddick won the Xfinity championship in 2018 for JR Motorsports, seemingly out of nowhere. His 0.864 PEER for the season ranked 20th, worse than drivers like Spencer Gallagher (1.895), Jeremy Clements (1.068) and Ryan Sieg (0.924), and his surplus passing fell in the red, a minus-1.32 percent mark yielding a loss of 41 positions beyond what was expected from a driver with his average running position. He was, at 22, a favorite of those believing the eye test; his John Wick assault on an unsuspecting field in last year’s caution-free season finale at Homestead was a win for those buying into his natural talent but left questions about his ability to hit his skill potential every weekend.
His camp, led by grandfather Benny Brown, the head of a country music record label, was aggressive last year in pursuing Cup Series rides. When none came to light, RCR provided the next-best option and a potential Cup ride in waiting, right at the time its speed was peaking — Hemric’s No. 21 car ranked as the fastest of the 2018 Xfinity Series playoffs. With sponsorship via business leverage, Reddick purchased his spot at RCR and quickly minimized the buy-a-ride label with his airtight performance. The inefficient passing of last year is gone; he is the second-most efficient mover after Christopher Bell, having secured 110 positions more than expected from someone with his average running position.
That level of reliability in traffic is a trait that helped the likes of Kyle Larson (ranked as the most efficient passer among Xfinity Series regulars in 2013), Erik Jones (ranked second in 2015) and Chase Elliott (ranked fourth in 2014 and first in 2015) assimilate quickly to the Cup Series. Hemric ranked sixth in Xfinity Series surplus passing value in 2018 but was 27 years old while doing it. Reddick is four years younger, signifying more upside, and has a pathway to funding that Hemric lacked. Despite Hemric’s marked improvement following a sluggish start to the regular season — a minus-1.250 PEER through the first eight races — to a 0.694 rating in the 18 races that followed, a hair better than Ricky Stenhouse’s current valuation, the odds of him keeping his ride were stacked against him. This became clear with his owner’s hyperbole following Reddick’s win in Las Vegas.
“I tell you who (Reddick) reminds me of,” said Richard Childress. “I raced against him — it’s Cale Yarborough. Watch out.”
Childress’s comment could become infamous — the late Robert Yates once said of David Gilliland, “We’ve found our Dale Earnhardt” — but the enthusiasm of a car owner in search of a keystone, an identity around which to build for the first time since Harvick’s 13-year tenure ended in 2013, is palpable. For as much deliberate effort being placed onto the cars rolling out of the shop, the organization deserves a chance to better gauge its status within the industry.
Reddick clearly provides this, and this should be a happy occurrence for likely crew chief Luke Lambert.
At first blush, Lambert’s singular Cup Series victory in 251 attempts looks like a dismal record, but when viewing his efforts from 30,000 feet, his impact becomes clear for all to see. He took over as crew chief for a late-career Jeff Burton 20 races into the 2011 season and secured all five of Burton’s top-10 finishes that year. He led Elliott Sadler to the best Xfinity Series season of his career, with four wins, in 2012. He came within one position of winning the Cup Series championship with Ryan Newman in 2014. Even now, Hemric’s 17.2-place average finish is in line with Newman’s 17.1-place average two seasons ago.
He rose to fame as a sound strategist, having secured Burton the most positions through green-flag pit cycles in 2013 and Newman the third-most positions in 2014 and seventh most in 2015. Since then, he’s employed a rifle approach to radical pit strategy, from which one decision brought Newman a 2017 victory in Phoenix. While this certainly kept him viable and employed, it’s somewhat disappointing given his background; he is a college-trained engineer who entered the NASCAR workforce hoping to produce fast cars and good results. It’s been three years since RCR had a car rank better than 18th in Central Speed and Reddick will arguably become the best driver with which Lambert has ever worked. If Lambert is indeed atop the pitbox for RCR’s new hire, we’ll finally have a better understanding of his ability beyond gaming pit cycles.
Rarely in NASCAR do we see a personnel decision check off each and every box, but Reddick is, resoundingly, a better option than Hemric given where RCR is as an organization. There’s everything to be gained, and Reddick, thanks to this revelatory 2019 season, has the profile to accomplish such lofty goals.
Unfortunately for Hemric, who probably is one of the 38 best stock car drivers in the world, a single argument for keeping him in this specific ride does not exist. As the season reaches its culmination, there is still time for him to secure a new job, one likely a step down with similar guarantees afforded to him.
https://theathletic.com/1221789/201...ox-for-an-rcr-program-seeking-a-new-identity/