Exactly. Not to mention they had years of opportunity to leave him if attitude issues were a big hangup for them, back when he actually had an attitude.In all forms of professional sports, it's not uncommon for highly talented people to be immature crybabies. This is nothing new and sponsors have not cared about it for decades.
You wouldn't think that a mega-corporation's decision to allocate millions of dollars from their marketing budget in one way or another would be about the money? Of course it's about the money, this is literally 100% about money. They're leaving the sport, not Kyle Busch. That seems to be lost on you.so I wouldn't think it was about the money.
They have made the decision that the return on investment in NASCAR is not what they are looking for anymore. Whether it's because the demographics don't line up with who their marketing department is targeting anymore, or they think that they can get more engagement by re-allocating that funding into digital marketing, or into another sport or any other number of possibilities, is something that they have come to terms with in a board meeting. No sound company, just because they made a lot of revenue, is just trying to light their money on fire. They think they can get more value for their money elsewhere. All about the money, not about Kyle Busch.