Old people watching is better than NO people watching, and for decades, it was the older people that brought along the next generation of fans. Also, I would NEVER suggest NASCAR ignore modern media, I'm saying don't put all your eggs in ONE basket. Why does it have to be a one or the other proposition? People here don't seem to think it's a big deal, but when I go elsewhere other people, INCLUDING industry insiders think it IS a big deal. I find it interesting that many other sports can fill programming 24/7 and NASCAR seemingly can't fill a half hour or an hour daily. Andy mentioned content on Youtube. Why can't the Racehub content be on Youtube too? So much of the Youtube content I see out there is from people in their basement speculating on the news of the day. Well hell, I can do THAT, and probably better than most of them.
A few things.
I would say that, right now, the “older fans” are the ones driving new fans away with the constant negativity about how NASCAR died when Dale died and Bubbles and all that.
NASCAR’s TV contract caters almost exclusively to older people. That's the biggest problem with the TV contract. And we DO have a lot of older fans who say NASCAR needs to cater exclusively to them, even if it leaves younger fans out, because "we built the sport" and "we have the money." I've actually seen the "we baby boomers have all the money" thing countless times. The problem is, they have it, but they don't spend it, so it makes piss poor business sense to cater to a demographic that's unwilling to spend.
I've outlined in another thread how NASCAR going broadcast+streaming would save hundreds of dollars a year for fans. So, when older complain about races being on Prime and it costing money, that's not really the case. The problem isn't a $12/month streaming service, it's the $250/month television package required to watch a vast majority of the races. And, even that expense can be cut by switching to YouTube TV for $72/month. However, it's all irrelevant because it's NOT a money issue for older fans, it's not being able to adapt to changing TV trends or to modern technologies.
Every other sport is going for broadcast and streaming packages and are expanding their audience. In fact, NASCAR is about to be relegated to the bottom of the totem pole at Fox because they're about to acquire IndyCar and will air ALL the races on Fox, while NASCAR gets relegated to FS1 and FS2. This is a position NASCAR put themselves in by just taking the money and trying to appease older fans. It's the same with NBC too, NASCAR races will be on USA while everything else will be on NBC and Peacock.
As for a daily show, as others have said, it costs a lot of money. NASCAR Race Hub was not a cheap production. Even worse, when you don't really have anything to talk about, you have to spend money to produce packages, to travel for segments, to create AR graphics, etc. It's just not happening. Especially since Fox and NBC's goal with NASCAR seems to be to just have live races to keep cable channels afloat.
