NASCAR lost its way with the COT. At that time it decided to center the sport on the drivers. Then, they wanted to attract the target demographic. The proposition for the younger set was to pick a driver, and come to the party. They kind of did until they realized that they had a 1 in 40 shot at leaving euphoric. This is where the modern world comes into play. Why would anybody want to participate in a sport where you are happy maybe 4 times a year? So, now we have to dick with everything to keep a driver in the hunt and maintain the attention of the faithful. It is artificial in this sense. The amazing thing is that all this time, it appears to me that another agenda is operating--maybe accidentally. Look at what Toyota is doing--stay with me here, don't hit that ignore button just yet LOL-- Introduce your new NASCAR race car at the same time you introduce your production version--get a modern connection (we cannot drive what they race anymore) to the consumer. Again, I have always believed that racing is an expression of a manufacturer. Second, develop young talent, and lock them in so that the drivers become the face of the manufacturer--not the show in and of themselves. Thank you to Ford for following Toyota's lead--probably out of necessity rather than choice. I expect Jack Roush for railing Toyota in starting this, and costing everybody money--probably right, but still a wise investment IMO. If NASCAR could following this formula, the cars/manufacturers would gain relevance again, the manufacturers would have a human face in the drivers, and fans would broaden the way they watch the races because they have more than one driver to invest in. I believe that if fans watched in this manner, or a manner that broadens their appreciation for what they see, this ambiguous "I know great racing when I see it" stuff would have more "I see it," than "I don't." This is what keeps me invested and positive about the sport. I absolutely do not think you can sell this thing to people on the foundation of just sit back and enjoy the show--you don't have to pull for anybody--just be a fan of "great racing." How many NASCAR hats are sold? How many driver hats are sold? Nobody buys into appreciating a sport like an art show where you go just for the experience. You have to pull for something, and this world will not support a 1:40 shot.