So dishonest. There's a reason you deceptively tried to talk down Twitter...
Over 800,000 followers of Chase and less than 50,000 followers for Deegan. Kyle Busch has over 900,000. Some of the people leering at Hallie's Instagram should probably be on a Police List.
But, social media is probably not a great gauge to measure interest for an aging NASCAR demographic who are less likely to use social media to signal their fandom in supporting one NASCAR personality over another.
You should've at least been honest with us when you dismissed the Twitter numbers. Having dealt with others like you, that was the first thing I looked at -- Your guilty conscience was too obvious.
As for "star" -- that is a term of art. Deegan is on a very low NASCAR rung, so "known personality" is probably more accurate. There's little doubt that Deegan will bring more attention to NASCAR, it could be a great situation where everybody wins.