It looks like they will be about 20MPH slower this year.
“NASCAR is the biggest for auto racing in America,” Deegan said. “Even if the ratings are down a bit, there’s a whole new generation of kids taking in the sport, largely through being connected to social media.”
The numbers bear this out: NASCAR is second only to the NFL in reaching millennials, reaching five times as many millennials as MLS per event. Approximately half of the social media audiences of NASCAR-owned accounts are millennials, according to Nielsen Scarborough.
That's what I'm talking about. NASCAR is making inroads with a younger crowd. I know naysayers hate any positive news, but I love it. NASCAR is alive and well. NASCAR is smart enough to make changes, they're making them. I see a lot of reasons for optimism.