Talladega Superspeedway to seek legislature’s help on expansion — Touts a $1.8 billion economic impact over four years
Coming attractions
Over the next six years, International Speedway Corporation, Talladega Superspeedway’s parent company, is planning to spend $500 million on upgrades for its portfolio of tracks across the country. According to Lynch, his track will be one of that effort’s beneficiaries.
“We don’t get a lot of financial help out of anybody,” he said. “And that’s one of the areas we really want to focus on going forward. We’re kind of a unique business in that while we give tours every day almost, we really only open our doors for ticket sales [other than] six days a year.”
‘We just think fair is fair’
Lynch referred to an earmark added to the state budget at the end of last year’s legislative session that awarded $300,000 to ZOOM Motorsports, the promoter and event management team for Barber Motorsports Park, a facility just to the west of Talladega Superspeedway near Birmingham.
He argued with an annual track operating budget of $33 million and increasing each year, and a demonstrable contribution to the public coffers, his facility should be considered for help from the state as well.
“If the state is going to work with motorsports facilities, you got a 49-year partner who is spending $33 million and generating these type of numbers,” Lynch explained. “I’m all for the state supporting motorsports facilities but I kind of feel like the girl that’s been at the prom dance for 40-something years, but there’s a new prettier girl, brand new, down the hall.”
“If you’re going to support somebody, why wouldn’t you look to a long-term partner who has been a partner of the state and been creating enormous wealth through taxes for the state and treat them in the manner that you would treat somebody new that has gotten them to the game.”
Lynch said other tracks with NASCAR-sanctioned events received assistance from their respective states, including the Daytona International Speedway in Daytona, Fla., Michigan International Speedway in Brooklyn, Mich., the Chicagoland Speedway in Joliet, Ill. and the Auto Club Speedway in Fontana, Calif.
“We’re not bitter about it,” he said of Barber Motorsport Park. “We just think fair is fair.”
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