NASCAR Death Bed

Nascar has jumped the shark for millions of people and they have moved on. Instead of trying to get older fans back put the effort into trying to attract younger fans. At present NASCAR’s demographic is scary.
 
Hmmm probably better to deathbed in another area for the daily dog and pony. Scare yourself with attendance and flukey out of date TV numbers.

The Fan Base is Just a Bunch of Old White Dudes

Again, the sport’s heritage strongly influences this perception. But the modern day NASCAR fan is much more diverse than you may expect. Not only is the average age of a NASCAR fan within one year of the average age of all other major sports (Source: Nielsen Scarborough), NASCAR is #1 among major league sports in proportion of females viewing on TV (36%) and visiting the league site (44%). Female interest in the sport is also on the rise. Among new NASCAR fans (3 years or less), 58% are female (Source: Nielsen Co. and comScore).

Finally, in 2004 NASCAR formally launched an initiative to try and attract minorities and females to the sport. The Drive for Diversity program now counts among its alumni some of the popular young drivers in the sport today, including Kyle Larson, Bubba Wallace and Daniel Suarez. Whether it was due to this NASCAR initiative, or not, NASCAR is reaching more diverse audiences today. The proportion of NASCAR fans who are multicultural has increased from 20% to 24% in the past 5 years. Among new fans (3 years or less), 39% are multicultural with 22% of them being Hispanic (Sourc: Nielsen Scarborough).

https://partners.lfr95.com/debunking-the-top-nascar-myths

A core focus of the extension is building off the Coca-Cola Racing Family, a group of drivers that includes Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suárez and Darrell Wallace Jr. For Coca-Cola, as well as NASCAR, this group highlights the diversification that the racing league and soft drink giant look to align with. It features veteran drivers, new up-and-coming stars, and Suárez, who hails from Monterrey, Mexico. According to Nielsen Scarborough, the proportion of NASCAR fans who are multi-cultural has increased from 20% to 24% in the past five years. Among new fans—3 years or less—39% are multicultural.

https://www.forbes.com/sites/mauryb...ership-with-nascar-through-2023/#19e6d40241bc

Despite its old school air, NASCAR has embraced social media right from the start, and there are signs that its efforts are paying off where it matters most: in attracting young potential fans, particularly millennials. A recent article in Forbes, citing research by Nielsen Scarborough, offers some surprising insight in this area.

The numbers bear this out: NASCAR is second only to the NFL in reaching millennials, reaching five times as many millennials as MLS per event. Approximately half of the social media audiences of NASCAR-owned accounts are millennials, according to Nielsen Scarborough.

https://fansided.com/2018/07/23/nascar-more-popular-with-millennials-than-you-might-think/
 
StandOnIt said:
Hmmm probably better to deathbed in another area for the daily dog and pony. Scare yourself with attendance and flukey out of date TV numbers.

The Fan Base is Just a Bunch of Old White Dudes

Again, the sport’s heritage strongly influences this perception. But the modern day NASCAR fan is much more diverse than you may expect. Not only is the average age of a NASCAR fan within one year of the average age of all other major sports (Source: Nielsen Scarborough), NASCAR is #1 among major league sports in proportion of females viewing on TV (36%) and visiting the league site (44%). Female interest in the sport is also on the rise. Among new NASCAR fans (3 years or less), 58% are female (Source: Nielsen Co. and comScore).

Finally, in 2004 NASCAR formally launched an initiative to try and attract minorities and females to the sport. The Drive for Diversity program now counts among its alumni some of the popular young drivers in the sport today, including Kyle Larson, Bubba Wallace and Daniel Suarez. Whether it was due to this NASCAR initiative, or not, NASCAR is reaching more diverse audiences today. The proportion of NASCAR fans who are multicultural has increased from 20% to 24% in the past 5 years. Among new fans (3 years or less), 39% are multicultural with 22% of them being Hispanic (Sourc: Nielsen Scarborough).

https://partners.lfr95.com/debunking-the-top-nascar-myths

A core focus of the extension is building off the Coca-Cola Racing Family, a group of drivers that includes Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suárez and Darrell Wallace Jr. For Coca-Cola, as well as NASCAR, this group highlights the diversification that the racing league and soft drink giant look to align with. It features veteran drivers, new up-and-coming stars, and Suárez, who hails from Monterrey, Mexico. According to Nielsen Scarborough, the proportion of NASCAR fans who are multi-cultural has increased from 20% to 24% in the past five years. Among new fans—3 years or less—39% are multicultural.


https://www.forbes.com/sites/mauryb...ership-with-nascar-through-2023/#19e6d40241bc

Despite its old school air, NASCAR has embraced social media right from the start, and there are signs that its efforts are paying off where it matters most: in attracting young potential fans, particularly millennials. A recent article in Forbes, citing research by Nielsen Scarborough, offers some surprising insight in this area.

The numbers bear this out: NASCAR is second only to the NFL in reaching millennials, reaching five times as many millennials as MLS per event. Approximately half of the social media audiences of NASCAR-owned accounts are millennials, according to Nielsen Scarborough.

https://fansided.com/2018/07/23/nascar-more-popular-with-millennials-than-you-might-think/
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Say What?? This can't be! NASCAR is reaching a more diverse, younger crowd? Why I have read right here on this very forum that the NASCAR fan base is all dying off. You gotta be pulling our legs!
 
mack said:
Why I have read right here on this very forum that the NASCAR fan base is all dying off
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Its true, most of the fans that watched the first Daytona race on the beach have either quit watching and in some cases have actually passed on. Big Bill France is one of them.
 
mack said:
Say What?? This can't be! NASCAR is reaching a more diverse, younger crowd? Why I have read right here on this very forum that the NASCAR fan base is all dying off. You gotta be pulling our legs!
Click to expand...

The next step for Nascar is to turn all this good news into something measurable. If these younger and diverse people would attend races or watch the broadcasts it would be a wonderful thing.
 
StandOnIt said:
I'm confused, which one is that?
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The measurable demographic that establishes advertising rates and the breakdown of the series age groups by percentage.

IDK what the content of the links you posted were but if it was accurate information by a reputable source it would have been shouted from the rooftops.

Maybe someone will click the links and debunk the content but I am not inclined.
 
IanMcVittie said:
The measurable demographic that establishes advertising rates and the breakdown of the series age groups by percentage.

IDK what the content of the links you posted were but if it was accurate information by a reputable source it would have been shouted from the rooftops.

Maybe someone will click the links and debunk the content but I am not inclined.
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Oh I see, it is the "reputable" source story today. It is much easier for people to say the same thing over and over every day.
 
StandOnIt said:
Oh I see, it is the "reputable" source story today. It is much easier for people to say the same thing over and over every day.
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Reliable sources are important in establishing truth. Unreliable sources are important in maintaining an agenda.
 
Gambling should bring out some really good conspiracy theories in Nascar. It would be interesting to know more about the sports book and Nascar.
 
StandOnIt said:
Hey it's a possibility it's legal to do so, beer wagons still roam the ovals.
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I'm a total non drinker, I hate the taste of any alcohol. But I'm not opposed to alcohol sponsorships, or tobacco for that matter. They are both legal products. It's more than hypocritical to me that one is ok, the other isn't. Never made sense to me.
 
I think NASCAR will be okay. In my narrow view of NASCAR fandom, I thought that we were alone in our constant criticism of the sport we supposedly love. Then, I watched arguably one of the greatest days of NFL football I have ever seen. Although I do not have a strong allegiance to any of the four teams, I do pick a team to root for as I hate the mentality of just wanting to see a couple of good games ("great racing'"). One of my picks won. One lost. Sat back at the end of the day, and thought, wow, that is just what "fans" would want. Then, I peeked at social media, and here it comes.....poor officiating, rule changes, hatred for a guy who wins all of the time, etc., etc., etc......Felt like NASCAR had started already. My conclusion: This era of sports fandom sucks, and it is particularly profound because we are a relatively small niche group. People are good. We will figure it out. Just a matter of time.
 
Yeah. They knew what they were doing.

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You can’t blame these National and Multinational companies for putting Nascar in the rear view mirror. When you are spending a lot of money and other resources and not getting a good ROI it is imperative you move to a place where you will.

If you were a pitchman for Nascar or a team and went to the headquarters of Proctor & Gamble how would you convince them to ante up?
 
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