Been that way for years, sponsors come and go Newman recently got Velveeta for a number of races, they came back into the series, interesting that Haas says he has lost 41 million in F-1 so far..its a rich mans game. Kenseth and Circle K recently came on board for JGR, Liftmaster on Kahne for 3 races, Hooters for Elliott
bunch of new faces for 2017 even Jeffery Earnhardt with HuLu on the car.
And then we have these guys they have done this every time the enter a series:
Toyota spends 7.6 times more on NASCAR than the average of all sponsors.
With deals at the sanctioning body, team and track levels, Toyota Motor North America Inc. was the biggest spender in NASCAR during the 2016 season. The company spent 7.6 times more on the sport than the average of all NASCAR sponsors.
Global Motorsports Spending To Total $5.75 Billion In 2017
http://www.sponsorship.com/iegsr/2017/01/30/Global-Motorsports-Spending-To-Total-$5-75-Billion.aspx