You guys want a good laugh, Read this about Big Bill and Karl Keikaefer
Back then, since the rules for
NASCAR were called "strictly stock," a manufacturer that came up with something that was better and faster than the rest, just kept on winning. Karl Kiekhaefer was a hard nosed businessman. He wasn't interested in racing nor was he even a
fan. However, his research had shown that wherever a NASCAR race took place there were tremendous potential for sales of outboard boat engines. As the owner of
Mercury Marine Outboard Engines, he saw hard dollars in using the races as a means to advertise his outboards. The rest is history.
Between Karl's 3 team drivers, and Lee Petty, the 1955 300 notched an incredible 27 wins. 14 top 5 finishes and the NASCAR Championship to Tim Flock who took home $37,779 for his efforts.
In a harbinger of things to come, Karl Kiekhaefer left little to chance. He dug deep into his pockets. 1956 was a racing season that set chills up Big Bill France's spine when he saw the Kiekhaefer teams pull into a
NASCAR event. France was not in
control when it came to Kiekhaefer. In an era when some of the racers were actually driven to the track, then raced, Kiekhaefer equipped each car with a
box truck full of spare parts, tires, tools, and test equipment; the truck towed the car to the races. Besides the original three drivers of 1955, Karl had hired two more drivers for 1956, fielding 5 cars. He would test the track, sample the dirt, and had a weatherman check for conditions up to 5 days before a race, just to make the right
tire selection for the race. He applied military like discipline on his drivers, keeping them all in the same motel, imposing a nightly curfew and making them sleep away from their wives to avoid distractions. Truly, the man was just about 40 years ahead of his time.
Big Bill France had every car fielded by Kiekhaefer torn down, double checked, and would disqualify them for the slightest infractions. However, none were ever found. All France could do then is hope that they broke or blew up. A rare event. The cars competed like the stock champions that they were. At the end of 1956, the mighty teams had won 30 of the 50 events sponsored. At one point the 1956 300 B models won 16 races in a row. Prize money amounted to $70,000. Big money in 1956.
However, an interesting phenomenon started to occur. The Kiekhaefer teams were being booed. Beer bottles were thrown at the cars and drivers. By the middle of the season,
fans started staying home in droves. Purse money went down. The
fan appreciation that Karl had expected, especially in regards to selling his outboard engines, did not happen. Instead of respect and good will, he received boos along with a total lack of respect. At the end of 1956, he pulled out. Left everything and quit for good, never to return.
Rumors float around to this day, that have taken on the hard edge of truth that
Big Bill France had actually not only encouraged the showing of utter disrespect, he may have been responsible for paying some few "good ol' boys" to institute the booing and beer bottle heaving shows.