Lowe's will not sponsor Johnson in 2019

Kiante said:
You see it every week.

It takes a commitment to put a sponsor on the car every week. A one off or two race primary sponsor is huge, it makes a difference. You see it with RPM, FRM, hell you see that entry list(s) every week with sponsors committing to place their ads on the respected teams car(s).
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Sometimes I feel like I'm in a parallel universe here... Yes, there are sponsors out there, and EVERY ONE is valuable, but what on earth does that have to do with sponsors that paid premium money to get a car for the whole season?
 
Formerjackman said:
No, I don't have FACTS, but I think it's fantasy land to think that any one or even two sponsors is going to step up and cover all 38 weekends for the 48 next year, and even if they DID, it would likely be for far less than what Lowes was paying. HMS couldn't find only one or two sponsors even for Gordon OR Earnhardt, and they were ALWAYS more marketable than Johnson has been.
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The day of a single sponsor over a season is rare.

HMS will do like anyone else, piece a season of sponsors together. Hendrickcars.com is Hendrick advertising his own vehicles...:idunno:

I don't see how that is a loss.
 
Formerjackman said:
Sometimes I feel like I'm in a parallel universe here... Yes, there are sponsors out there, and EVERY ONE is valuable, but what on earth does that have to do with sponsors that paid premium money to get a car for the whole season?
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That's the point.

Teams are having to deal with getting less money from sponsors to function.

Sponsors are not going to want to shell out 15 million to sponsor anymore.
 
Kiante said:
The day of a single sponsor over a season is rare.

HMS will do like anyone else, piece a season of sponsors together. Hendrickcars.com is Hendrick advertising his own vehicles...:idunno:

I don't see how that is a loss.
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It's a loss, because it speaks to the fact that big companies no longer perceive a value in making a top tier financial commitment to NASCAR or it's teams the way they used to. What you have now is either companies too small to make a larger commitment, or big companies that are allocating a much smaller percentage of their marketing budget to NASCAR. No matter HOW you slice that, it's not a good thing.
 
Formerjackman said:
It's a loss, because it speaks to the fact that big companies no longer perceive a value in making a top tier financial commitment to NASCAR or it's teams the way they used to. What you have now is either companies too small to make a larger commitment, or big companies that are allocating a much smaller percentage of their marketing budget to NASCAR. No matter HOW you slice that, it's not a good thing.
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Okay, the best thing for you to do is read the "NASCAR is Dead" thread.

This sport is honestly in better shape than we see from the surface.

Too much negativity to be real.
 
Kiante said:
Okay, the best thing for you to do is read the "NASCAR is Dead" thread.

This sport is honestly in better shape than we see from the surface.

Too much negativity to be real.
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sing it bro. Hendrick bought out Kahne's contract, paid him for a whole year to go race against him. This sky is falling B.S. is really getting old, I wish some of them would grow a pair.
 
Formerjackman said:
No, I never said I had facts. What I have is common sense, and I pay attention.
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Formerjackman said:
It's a loss, because it speaks to the fact that big companies no longer perceive a value in making a top tier financial commitment to NASCAR or it's teams the way they used to. What you have now is either companies too small to make a larger commitment, or big companies that are allocating a much smaller percentage of their marketing budget to NASCAR. No matter HOW you slice that, it's not a good thing.
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I think some people look at situations like this realistically while others are hopeful and unfortunately some are shrill, argumentative and defensive. I am not butthurt because some people think the 48 may have equal or better sponsorship next year or that losing Lowe's means nothing to Nascar. I don't know why some people are upset and combative over a difference of opinion.

kinks-paranoia.jpg
 
AtomicPunk55 said:
I think some people look at situations like this realistically while others are hopeful and unfortunately some are shrill, argumentative and defensive. I am not butthurt because some people think the 48 may have equal or better sponsorship next year or that losing Lowe's means nothing to Nascar. I don't know why some people are upset and combative over a difference of opinion.
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and some say really stupid stuff like Jimmie and Chad will have to take a pay cut.
 
So this was posted on another forum that I am on from someone that used to do model related stuff with NASCAR back in the 90's but thinks because of that he is still in the know.

All part of the plan folks!!! Jimmie will move on or retire end 2018. The 48 will go back to HMS original #5 with a new very high profile driver, sponsor and maybe new auto manufacture. I've held license deals with HMS so don't write me off as the hillbilly I appear to be!!!
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I'm surprised they stuck it out as long as they did and I wouldn't be shocked to see them still sponsor a handful of races.

I'm not that concerned about the future of NASCAR. It's just a transition time, as long as there are tracks there will be cars that want to race on them. Gone are the days of $7 million dollar driver salaries though and that's not a bad thing. I think next you'll see teams cutting the money they spend on recruiting athletes to just be pit crew specialists and all the other nice to haves in the sport.

I wouldn't mind seeing mechanics working as crewmen and drivers that aren't leaving the track on their private jets as soon as the race ends.
 
Kiante said:
Okay, the best thing for you to do is read the "NASCAR is Dead" thread.

This sport is honestly in better shape than we see from the surface.

Too much negativity to be real.
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Look, I'm not one of those people that thinks that NASCAR is going out of business in the next five years, but I'm also a realist, and I can't just ignore what has happened to this sport over the last decade and continues to happen. If you want to bury your head in the sand and pretend it's not happening, be my guest. I don't bring this stuff up to tear down the sport, I bring it up to understand what IS happening, and maybe discuss what can be done to reverse it.
 
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jws926 said:
So this was posted on another forum that I am on from someone that used to do model related stuff with NASCAR back in the 90's but thinks because of that he is still in the know.
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All part of the plan folks!!! Jimmie will move on or retire end 2018. The 48 will go back to HMS original #5 with a new very high profile driver, sponsor and maybe new auto manufacture. I've held license deals with HMS so don't write me off as the hillbilly I appear to be!!!

The drama queens will be on to something else, but I wouldn't be surprised if something like that happened.
 
StandOnIt said:
and some say really stupid stuff like Jimmie and Chad will have to take a pay cut.
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It is possible they could get a pay increase or a pay cut depending on the money coming into the team. It is no secret that some drivers and team members have had to take less due to the current economic circumstances.

Some people say stupid stuff like people think the 48 won't have sponsorship next year and don't understand that Nascar, the teams and tracks have a symbiotic relationship. It isn't worth getting hot under the collar over is it?
 
StandOnIt said:
All part of the plan folks!!! Jimmie will move on or retire end 2018. The 48 will go back to HMS original #5 with a new very high profile driver, sponsor and maybe new auto manufacture. I've held license deals with HMS so don't write me off as the hillbilly I appear to be!!!

The drama queens will be on to something else, but I wouldn't be surprised if something like that happened.
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Its interesting to say the least and anything can happen.
 
Cholo said:
I'm surprised they stuck it out as long as they did and I wouldn't be shocked to see them still sponsor a handful of races.

I'm not that concerned about the future of NASCAR. It's just a transition time, as long as there are tracks there will be cars that want to race on them. Gone are the days of $7 million dollar driver salaries though and that's not a bad thing. I think next you'll see teams cutting the money they spend on recruiting athletes to just be pit crew specialists and all the other nice to haves in the sport.

I wouldn't mind seeing mechanics working as crewmen and drivers that aren't leaving the track on their private jets as soon as the race ends.
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It's all fine as long as that money isn't coming out of YOUR pocket. Also remember that it's not just the driver making less money. That pay cut will go all the way from the Crew Chief to the floor sweeper, that is if you still have a job at all. You can find ways to get by with a LOT less people when your twenty million worth of sponsorship turns into ten.
 
AtomicPunk55 said:
It is possible they could get a pay increase or a pay cut depending on the money coming into the team. It is no secret that some drivers and team members have had to take less due to the current economic circumstances.

Some people say stupid stuff like people think the 48 won't have sponsorship next year and don't understand that Nascar, the teams and tracks have a symbiotic relationship. It isn't worth getting hot under the collar over is it?
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not at all B.S. is B.S.
 
Regardless of the exact $ amount, I think it’s understood that Lowe’s was a big, long lasting and highly visible sponsor in the sport. They do have an association with one of the greatest drivers and teams ever assembled. They undoubtably spent major money. I will miss them being part of it, just for the same nostalgic reasons I remember STP, or Purolator, or other brands synonymous with the sport.

Agree Lowe’s was horrible at tying in their stores to their investment in racing. You always carry your sponsorship over into point of purchase. The beer companies do that very well.
 
Cholo said:
I'm surprised they stuck it out as long as they did and I wouldn't be shocked to see them still sponsor a handful of races.

I'm not that concerned about the future of NASCAR. It's just a transition time, as long as there are tracks there will be cars that want to race on them. Gone are the days of $7 million dollar driver salaries though and that's not a bad thing. I think next you'll see teams cutting the money they spend on recruiting athletes to just be pit crew specialists and all the other nice to haves in the sport.

I wouldn't mind seeing mechanics working as crewmen and drivers that aren't leaving the track on their private jets as soon as the race ends.
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I agree as right now Nascar and teams are trying to get their house in order so the dollars coming in match the dollars going out. Nascar isn't dying but just in the initial stages of resetting and time and the next TV deal will give a better idea as to what it will become. As in many industries people will have to learn to do more with less and less people for less money. I wish people wouldn't get mad and snarky about it.
 
StandOnIt said:
not at all B.S. is B.S.
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If you believe that a team taking in less money will retain employees at the same rate of pay I will leave you to it. There is a reason that Byron and Bowman get 13,888 dollars per race and it isn't because they are rookies.
 
NASCAR has and is changing. There could be a million reasons or just a few. Lowes is gone. Come next February, JJ and the 48 crew will be at Daytona barring anything unforeseen. The audience has shrunk, no denying that. But, if NASCAR continues to be some of the highest rated TV sporting events for most weekends, they will be fine over the long haul. I guess what I'm seeing in all the NASCAR related news is this. The days of Lowes type deals are becoming a thing of the past. To me, (and I do not know a soul inside of NASCAR), it's been overpriced for a few years. So, I'm thinking it's correction time. It's gotta get cheaper in other words. Teams are going to have get by on less money. That means pay cuts for everyone. So how long does Harvick, JJ, Mcmurray, and some of those veterans hang around? Hard to say. Lowes leaving surely is not great news for Hendrick or NASCAR. But them leaving won't keep 3-7 million fans from tuning in to watch races. It's one sponsor, just happens to be the sponsor of the best driver of his generation. It's not the end of NASCAR as we know it. I've been watching the "rate the race" threads. This years races has been rated fairly well by the members on this forum. I sense a little bit of an upswing for the sport. It may take a couple of years to show up in the TV ratings, but I'm hopeful that it will. I'm not reading to much into Lowes leaving. I'm guessing some of the shakers and movers at Lowes that was involved in the original deal with Hendrick are long gone. Companies change, leadership changes as well. NASCAR and JJ will be fine. I'm not planning on missing any races because Lowes won't be on a car.
 
Formerjackman said:
Sometimes I feel like I'm in a parallel universe here...
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There are a few posters who exhibit extreme sensitivity on the subjects of NASCAR's overall financial health and popularity. IMO they sometimes behave as if they are defending the honor of their own child or spouse. It's that personal for them, seemingly. There are a couple other posters who take glee and pleasure in any negative news about these subjects. It is difficult to have any nuanced discussions when there are effectively cheerleaders shouting at each other from opposing sides.

I don't always agree with you, but I think you try to provide reasonable opinions and make honest arguments based on your perspective. I'm not sure why you catch so much flack. I wouldn't sweat it too much. You're a worthy contributer in my book.
 
mack said:
NASCAR has and is changing. There could be a million reasons or just a few. Lowes is gone. Come next February, JJ and the 48 crew will be at Daytona barring anything unforeseen. The audience has shrunk, no denying that. But, if NASCAR continues to be some of the highest rated TV sporting events for most weekends, they will be fine over the long haul. I guess what I'm seeing in all the NASCAR related news is this. The days of Lowes type deals are becoming a thing of the past. To me, (and I do not know a soul inside of NASCAR), it's been overpriced for a few years. So, I'm thinking it's correction time. It's gotta get cheaper in other words. Teams are going to have get by on less money. That means pay cuts for everyone. So how long does Harvick, JJ, Mcmurray, and some of those veterans hang around? Hard to say. Lowes leaving surely is not great news for Hendrick or NASCAR. But them leaving won't keep 3-7 million fans from tuning in to watch races. It's one sponsor, just happens to be the sponsor of the best driver of his generation. It's not the end of NASCAR as we know it. I've been watching the "rate the race" threads. This years races has been rated fairly well by the members on this forum. I sense a little bit of an upswing for the sport. It may take a couple of years to show up in the TV ratings, but I'm hopeful that it will. I'm not reading to much into Lowes leaving. I'm guessing some of the shakers and movers at Lowes that was involved in the original deal with Hendrick are long gone. Companies change, leadership changes as well. NASCAR and JJ will be fine. I'm not planning on missing any races because Lowes won't be on a car.
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Good post and Lowe's leaving won't change my Nascar viewing habits either and it doesn't mean the end of the world. You bring up a good point about Harvick and McMurray and maybe some others that are on older contracts as common sense says they are not going to get as much the next go round as it just isn't there. Just about everyone from the driver and crew chief to the guy that makes the donut run will have to make less for the same reason and people can look at it anyway they wish but it is just the way it is and how it will continue to be.

I don't share your optimism with better viewership as I don't think things have bottomed out yet. A few people on the rate the race threads may enjoy what they see but when you look at the data 1 race has been off by about 15% so far this year and the other 3 have been off in the 20% range and those are fairly serious losses. Maybe things will shake out and stabilize in the next few months.
 
mack said:
NASCAR has and is changing. There could be a million reasons or just a few. Lowes is gone. Come next February, JJ and the 48 crew will be at Daytona barring anything unforeseen. The audience has shrunk, no denying that. But, if NASCAR continues to be some of the highest rated TV sporting events for most weekends, they will be fine over the long haul. I guess what I'm seeing in all the NASCAR related news is this. The days of Lowes type deals are becoming a thing of the past. To me, (and I do not know a soul inside of NASCAR), it's been overpriced for a few years. So, I'm thinking it's correction time. It's gotta get cheaper in other words. Teams are going to have get by on less money. That means pay cuts for everyone. So how long does Harvick, JJ, Mcmurray, and some of those veterans hang around? Hard to say. Lowes leaving surely is not great news for Hendrick or NASCAR. But them leaving won't keep 3-7 million fans from tuning in to watch races. It's one sponsor, just happens to be the sponsor of the best driver of his generation. It's not the end of NASCAR as we know it. I've been watching the "rate the race" threads. This years races has been rated fairly well by the members on this forum. I sense a little bit of an upswing for the sport. It may take a couple of years to show up in the TV ratings, but I'm hopeful that it will. I'm not reading to much into Lowes leaving. I'm guessing some of the shakers and movers at Lowes that was involved in the original deal with Hendrick are long gone. Companies change, leadership changes as well. NASCAR and JJ will be fine. I'm not planning on missing any races because Lowes won't be on a car.
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that is a broad generalization. That's one thing. Making stuff up that hasn't happened is another.
 
AtomicPunk55 said:
Good post and Lowe's leaving won't change my Nascar viewing habits either and it doesn't mean the end of the world. You bring up a good point about Harvick and McMurray and maybe some others that are on older contracts as common sense says they are not going to get as much the next go round as it just isn't there. Just about everyone from the driver and crew chief to the guy that makes the donut run will have to make less for the same reason and people can look at it anyway they wish but it is just the way it is and how it will continue to be.

I don't share your optimism with better viewership as I don't think things have bottomed out yet. A few people on the rate the race threads may enjoy what they see but when you look at the data 1 race has been off by about 15% so far this year and the other 3 have been off in the 20% range and those are fairly serious losses. Maybe things will shake out and stabilize in the next few months.
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It's like the stock market, it's been way over valued for awhile, it will downsize, reset, but at what cost? I think we can all agree NASCAR will change a lot in the next 5 years if it wants to survive.
 
Mopardh9 said:
It's like the stock market, it's been way over valued for awhile, it will downsize, reset, but at what cost? I think we can all agree NASCAR will change a lot in the next 5 years if it wants to survive.
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For sure it will change. My opinion is that Nascar will end up like Indy Car is today with less than 30 cars in the field, less than 30 races on the schedule and some different tracks at smaller venues. I think the Daytona 500 will always be big and the other plate races will draw well too. To a lesser extent the 600, Bristol night race and the Southern 500 will do OK but there will be other tracks that won't be supported. This is just my opinion and shame on me for looking into the future!!!
 
gnomesayin said:
There are a few posters who exhibit extreme sensitivity on the subjects of NASCAR's overall financial health and popularity. IMO they sometimes behave as if they are defending the honor of their own child or spouse. It's that personal for them, seemingly. There are a couple other posters who take glee and pleasure in any negative news about these subjects. It is difficult to have any nuanced discussions when there are effectively cheerleaders shouting at each other from opposing sides.

I don't always agree with you, but I think you try to provide reasonable opinions and make honest arguments based on your perspective. I'm not sure why you catch so much flack. I wouldn't sweat it too much. You're a worthy contributer in my book.
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Well, I'm not sweating it, I'm just perplexed by it. If ANYBODY takes my comments on this subject as bashing NASCAR, they couldn't be more wrong. Nobody wants NASCAR to thrive and survive any more than I do, and BECAUSE of that, I pay attention to this stuff, try to understand it and draw reasonable conclusions. I don't think we are doing the sport any favors by just wishing all the problems away or explaining them as only temporary setbacks.
 
Some of yalls need to be breaking out with the winning lotto and Powerball numbers.
 
Formerjackman said:
Well, I'm not sweating it, I'm just perplexed by it. If ANYBODY takes my comments on this subject as bashing NASCAR, they couldn't be more wrong. Nobody wants NASCAR to thrive and survive any more than I do, and BECAUSE of that, I pay attention to this stuff, try to understand it and draw reasonable conclusions. I don't think we are doing the sport any favors by just wishing all the problems away or explaining them as only temporary setbacks.
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I think just about everyone can agree we saw some good racing at different times at Phoenix and it would be great to see more of it. When I turn on a race these days all I am looking for is a segment or so that has some good action as I don't care about the race winner and don't acknowledge the champion. I think the only race I saw to the end this year was the Daytona 500 and that was the first stage and the last 10 laps. I watched most of Phoenix but once Ryan Newman pitted I knew the race was over and did some other things. I have enjoyed the Nascar I have seen this year but my engagement is far less than years ago. That is OK as times change and people change and sometimes it is for the better and sometimes it is not.
 
So much anger and shouting over each other here tonight! I’ll add what I think and a disclaimer.....I’m not trying to change anyone’s thinking and just my opinion (another disclaimer: it’s not worth much) I guess you can say everything is fine financially with the sport and nothing to see here. I don’t see financials, I don’t know sponsorship dollars per team and have zero idea what drivers make. But I feel like I can observe what’s going on and have just a tiny bit of common sense so saying that I will say in the last 10 years or less the sport has lost full time/part time sponsors Lowe's, Target, Sprint, Farmers Insurance, Dollar General, Go Daddy, Reese’s, Office Depot, Subway and Cheerio’s. As well as the sanctioning body’s own song and dance with resigning Monster as Series Sponsor. I fail to see how any of this is positive or can lead to growth in the sport. You can say the product is good which I won’t argue with, our Youth movement which is exciting and the Camaro which are positives. But if you don’t have sponsors or stable sponsorship agreements in place to promote the youth movement or positive racing product, how good a shape are you in?
 
StandOnIt said:
some of us don't have the flair for drama as some do. So when the drama queens start making stuff up and start to spin themselves into yet another tizzy, some of us straighten out their dresses for them.:p:D
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Well, somebody WAY before me in this thread (actually more than one) said that it didn't matter that Lowes was leaving the sport, and I said that it DID, and here's why. How is that adding drama? Did I ever say NASCAR was going to come to an end, did I say Hendrick Motorsports would go out of business , did I say Jimmie Johnson or Chad Knaus were going to end up in a soup line? I would also like to know what you think I made up. All I did was quote (right or wrong) the numbers that most people on this forum seem to accept as fact. I will also reiterate basically what I said before. I don't believe that just because the 48 car needs a sponsor, that sponsors that are willing to spend Lowes type of money are suddenly going to materialize NOW, when they haven't for many years now. Will they find sponsors? Yes, I think they will. Will it amount to a decent package? Probably so. Will it be ANYWHERE near what they are getting now? My sense is that it will not even be close, perhaps 30-40% less. Since you seem to think those opinions are BS, why don't you tell us what YOU think is going to happen in detail?
 
Formerjackman said:
Well, somebody WAY before me in this thread (actually more than one) said that it didn't matter that Lowes was leaving the sport, and I said that it DID, and here's why. How is that adding drama? Did I ever say NASCAR was going to come to an end, did I say Hendrick Motorsports would go out of business , did I say Jimmie Johnson or Chad Knaus were going to end up in a soup line? I would also like to know what you think I made up. All I did was quote (right or wrong) the numbers that most people on this forum seem to accept as fact. I will also reiterate basically what I said before. I don't believe that just because the 48 car needs a sponsor, that sponsors that are willing to spend Lowes type of money are suddenly going to materialize NOW, when they haven't for many years now. Will they find sponsors? Yes, I think they will. Will it amount to a decent package? Probably so. Will it be ANYWHERE near what they are getting now? My sense is that it will not even be close, perhaps 30-40% less. Since you seem to think those opinions are BS, why don't you tell us what YOU think is going to happen in detail?
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hell, you or I don't even know if Johnson is going to race next year. Much less the rest of the made up drama. BTW when is the last time you saw a Hendrick cup car running the track without a sponsor..when you do see one call me will ya
 
Snappy D said:
So much anger and shouting over each other here tonight! I’ll add what I think and a disclaimer.....I’m not trying to change anyone’s thinking and just my opinion (another disclaimer: it’s not worth much) I guess you can say everything is fine financially with the sport and nothing to see here. I don’t see financials, I don’t know sponsorship dollars per team and have zero idea what drivers make. But I feel like I can observe what’s going on and have just a tiny bit of common sense so saying that I will say in the last 10 years or less the sport has lost full time/part time sponsors Lowe's, Target, Sprint, Farmers Insurance, Dollar General, Go Daddy, Reese’s, Office Depot, Subway and Cheerio’s. As well as the sanctioning body’s own song and dance with resigning Monster as Series Sponsor. I fail to see how any of this is positive or can lead to growth in the sport. You can say the product is good which I won’t argue with, our Youth movement which is exciting and the Camaro which are positives. But if you don’t have sponsors or stable sponsorship agreements in place to promote the youth movement or positive racing product, how good a shape are you in?
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Good post and it is full of common sense but an increasing problem is that common sense isn't that common. I think this is a difficult time for Nascar as it is nowhere near what it was and still isn't close to what it will become so in a way they are kind of treading water to see what is next. It isn't a situation I would like to be in but I believe Nascar will muddle through it.
 
Formerjackman said:
Well, somebody WAY before me in this thread (actually more than one) said that it didn't matter that Lowes was leaving the sport, and I said that it DID, and here's why. How is that adding drama? Did I ever say NASCAR was going to come to an end, did I say Hendrick Motorsports would go out of business , did I say Jimmie Johnson or Chad Knaus were going to end up in a soup line? I would also like to know what you think I made up. All I did was quote (right or wrong) the numbers that most people on this forum seem to accept as fact. I will also reiterate basically what I said before. I don't believe that just because the 48 car needs a sponsor, that sponsors that are willing to spend Lowes type of money are suddenly going to materialize NOW, when they haven't for many years now. Will they find sponsors? Yes, I think they will. Will it amount to a decent package? Probably so. Will it be ANYWHERE near what they are getting now? My sense is that it will not even be close, perhaps 30-40% less. Since you seem to think those opinions are BS, why don't you tell us what YOU think is going to happen in detail?
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And that’s a Point I don’t understand, that you’re getting beat up on. Where are all these sponsors at that are going to be paying what Lowe’s paid? Sure I don’t know what they paid, I have no inside info. But I do know every week I turned on the tv to watch a race and Lowe’s was on that car every race. Can Hendrick attract a full season sponsor to do what Lowe’s did? I don’t know. And I think if anyone claims to...well that’s BS in my book, sorry. I don’t think it’s outrageous to say there are a lot of unanswered questions right now.
 
StandOnIt said:
hell, you or I don't even know if Johnson is going to race next year. Much less the rest of the made up drama. BTW when is the last time you saw a Hendrick cup car running the track without a sponsor..when you do see one call me will ya
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True, we DON'T know that. This is all based on the assumption that he has time left on his contract, wants to win an 8th title and has spoken of no desire to retire. Part of this still stands though, even if Johnson DID retire. Hendrick would have to replace a sponsor AND a driver, and can you name one likely driver that could bring in anywhere CLOSE to what the 48 team is getting from Lowes? That's a huge net loss for Hendrick, as that Lowes money doesn't JUST get spent on the 48 car.
 
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