I think MillerCoors understands exactly what I've been saying for about five years now. It doesn't matter whether they sponsor the 2 car for 10 races or 36 races, everybody IN racing will still think of the 2 as the Miller car, and MillerCoors can still hang pictures of Brad's car in every bar and liquor store store from Maine to California, and nobody knows any different. As the number of fans in the seats and the number watching on TV decline, being on the car EVERY week just doesn't matter like it used to. Hooters can sponsor the 24 for only four races and STILL hang Chase Elliott stuff in every one of their restaurants and get a commercial out of it. Mission accomplished. Good for sponsors, bad for race teams.